DUBAI
INT'L HALAL EXHIBITION 2006
“DIHAS 2006”
11 - 13 Sept, 2006
Crowne Plaza Hotel - Dubai
FACT
SHEET
VIP's, Supporting
Agencies and Organizations
Opened
by:
Honorable
Minister by Ministry of Entrepreneur and Cooperative Development
of Malaysia Dato
H.E Excellency Deputy Minister of Health
Supported by:
-
MINISTRY OF ENTREPRENUER AND COOPERATIVE DEVELOPMENT OF MALAYSIA
-
WORLD
HALAL FORUM
-
HALAL JOURNAL
-
BRITISH MUSLIM CHAMBER OF COMMERCE
-
MIDDLE EAST FOOD MAGAZINE
Show
Profile
Floor Space occupied: 430 Sqmts
Main
Reason for Exhibiting:
To establish new business contacts 74%
Exhibitors
Number of exhibitors: 55
Exhibiting Countries represented: 12
* Australia
* Great Britain
* Malaysia
* U.S.A.
* Kazakhstan
* United Arab Emirates
* China
* Korea
* Netherlands
* Saudi Arabia
* Philippines
* Brunei
Visitor
Promotion Campaign
The principle
target areas for visitor promotion were GCC Countries
Invitation
tickets
2.000 copies
of Free Invitation Tickets have been distributed by special courier
to our own data base potential buyers.
2.000 copies of Free Invitation Tickets have been posted out to
the addresses received by Gulf Directory.
Direct
mailing
-
Periodical
direct mails fax & e-mails have been sent to prime buyers
in database of well known info Database of Compass they have
been invited to the exhibition.
-
13,000 Invitation Faxes have been send to potential buyers
-
60.000
Invitation emails sent to buyers
-
Call Centers called and invited DIHAS 2006
-
Sending
invitations to all Embassies
Internet
Promotion
The visitor promotion campaign was also carried through into electronic
media, via banner adverts and
Halal Dubai, Expam & Orange fairs & Events web-site.
E-Mail
Campaigns
Continuous e-mail campaigns were issued to complement the postal
campaign, encouraging people to pre register for the exhibition.
Diplomatic
Missions Attendance
Over 100 diplomats were personally invited to attend the opening
of the exhibition.
The
Organizers:
EXPAM –
MALAYSIA
ORANGE FAIRS & EVENTS – DUBAI
VENUE:
CROWNE PLAZA
HOTEL, DUBAI
NEXT
EVENT:
NAME OF THE
Expo: 2nd Halal Expo 2008 – Dubai
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